MILANO MODA UOMO

 

 

 

 

Men's Fashion Week 12/15 January 2018 – FALL/WINTER – 2018/2019

CAMERA NAZIONALE DELLA MODA ITALIANA

This edition of Milano Moda Uomo was programmed from 12 to 15 January – 2018

They were 30 fashion shows and 25 presentations.

8 presentations by appointment and 12 other events on the calendar, featuring a total of 63 collections.

The big novelty this time was the Padiglione Visconti in Via Tortona 58: this is the new venue that Camera Nazionale della Moda Italiana is providing for new brands and “Supported by CNMI” brands. It as host a total of 7 appointments, including fashion shows and other events.

For some seasons now many brands having been choosing Milano Moda Uomo to present their men’s and women’s collections together, so in this edition too there were a number of co-ed fashion shows: Diesel Black Gold, Isabel Benenato, Neil Barrett, Marcelo Burlon County of Milan, Dsquared2, Daks, Sartorial Monk, Palm Angels, GCDS and Frankie Morello.

Four new brands were showed for the first time at Milano Moda Uomo this season: Isabel Benenato, an Italian brand founded by Isabel Vitiello, Hunting World, a long-standing New York brand founded by Robert M. Lee in 1959, and Represent, a UK brand set up by brothers George and Mike Heaton in 2012.

Also showed for the first time on the calendar, thanks to be supported from CNMI in this case, were Sartorial Monk, an Italian brand springing from the creative genius of Sabato Russo.

Over the four days of this Milano Moda Uomo there were showed by Federico Curradi, Sulvam, Sunnei and Yoshio Kubo thanks to be supported from Camera Nazionale della Moda Italiana. The week was closed by a special event, which was supported by CNMI, held at Spazio Maiocchi.

There were big novelties in the presentations too, with a number of international brands on the calendar for the first time: Big Uncle, Maurizio Miri, Milano140, Tommy Hilfiger and Biuu.

This Milan Fashion Week could be enjoyed live on the website milanomodauomo.it, with streaming of the fashion shows, videos and photo-galleries of the collections via CNMI’s App and on its social channels (Twitter, Instagram (@cameramoda),Facebook), with real time updates on the events. Videos of the fashion shows and special content were shown on the maxi-screen in Via Croce Rossa in Milan.

Fashion Week days were recounted from a new point of view: for the first time a takeover of the @cameramoda Instagram Stories by four international digital influencers and content creators. On Day 1, Friday 12, the fashion week showed the inauguration by Spanish Alberto Ortiz Rey; on Saturday was the turn of French model Corentin Huard; Sunday 14 saw the return of Carlo Sestini, London-based Italian socialite and jetsetter, while Spanish model and digital influencer Marc Forné  closed the week on Monday 15.

Camera Nazionale della Moda Italiana has launched an interesting new initiative that opened the doors of Milano Moda Uomo to followers of @cameramoda on Instagram. CNMI has selected the most original and interesting content posted with hashtags #MFWREPORTER and #MFW from 4 to 10 January 2017 and invited their authors to the fashion shows, presentations and other events.

That as the fashion week that brought down the barriers between fashion shows and other forms of expression, and between big-name brands and new entries, in the spirit of contamination that characterizes modern fashion.

Special thanks for making Milano Moda Uomo possible must go to CNMI’s sponsors Ethiad, Illy, Mercedes-Benz, S. Pellegrino and UniCredit and to its partners Class Editori and Consorzio Franciacorta and institutional partner the Municipality of Milan.

The Dream Team is back, Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen walk the runway for designer Donatella Versace and the Versace Ready to Wear Spring Summer 2018 Fashion Show in Milan.

GIORGIO ARMANI

FENDI

DAKS

PRADA

N-21

LOUIS VUITTON

THE BEST STREET STYLE LOOKS

STATISTICS

TOTAL COLLECTIONS: 63

• 30 fashion shows by 30 brands

• 25 presentations by 25 brands

• 8 presentations by appointment by 8 brands

• 12 other events

New names showing at MMU in January 2018:

• ISABEL BENENATO

• SARTORIAL MONK Supported by CNMI – White

• REPRESENT

• HUNTING WORLD

Names showing once again at MMU as Supported by CNMI brands:

• FEDERICO CURRADI Supported by CNMI

• SULVAM Supported by CNMI

• SUNNEI Supported by CNMI

• YOSHIO KUBO Supported by CNMI

New names presenting at MMU in January 2018

• BIG UNCLE

• BIUU

• MAURIZIO MIRI

• MILANO140

• TOMMY HILFIGER

Press Contacts

Beatrice Rossaro – beatrice.rossaro@cameramoda.it – Ph. +39 02 77710828

Paola Giannini – paola.giannini@karlaotto.com – Ph. – +39 02 65569826

Giuditta Amisano – giuditta.amisano@karlaotto.com – Ph. +39 02 65569856

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