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Brioni is pleased to introduce its new campaign featuring actor and producer Glen Powell.

A friend of the House and one of Hollywood’s most versatile actors of his generation, starring in movies such as “Top Gun: Maverick”, “Hidden Figures”, “Everybody Wants Some” and “Expendables 3”, Powell perfectly embodies the Brioni man: modern and elegant, charismatic and spirited.

Captured in Los Angeles by photographer Gregory Harris, the actor brings his individual sense of style to a selection of the House’s finest bespoke tailoring, showcased in a series of black and white stills and a short film. Characterized by a relaxed and sophisticated atmosphere, the campaign echoes the timelessness of Brioni’s tailoring, and the depth of heritage attached to the House’s DNA.

The pinnacle of the House’s sartorial art, the Bespoke service offers one-of-a-kind creations in a perfect synergy between self-expression and masterful craftsmanship. As the story unfolds, we witness the pleasure of co-creating something extraordinary, and the powerful fascination of the human touch in a deeply personal sartorial experience.

The campaign will debut today on digital newspapers and social media outlets.