The upcoming edition of Milano Moda Donna, scheduled from 21st to 26th September 2016, features a calendar of 71 fashion shows, 90 presentations, 5 presentations by appointment and 31 events (for a total of 176 collections). New entries in the calendar include Giamba, Wunderkind and Ricostru, the guest designer of Armani.
Fashion Week kicks off on 21st September with the opening of "Crafting the Future: stories of craftsmanship and innovation", an exhibition produced by Camera Nazionale della Moda Italiana with the support of the Economic Development Ministry and ICE (government agency promoting the internationalization of Italian business). Curated by Franca Sozzani, the exhibition is being held at MUDEC (Milan's Museum of Cultures) and will be freely open to the public till 13th October.
The headquarters of Milano Moda Donna will be located once again at UniCredit Pavilion and will host the 3rd edition of Fashion Hub Market, putting on show the collections of 14 emerging brands coming from all over the world. CNMI offers them networking, visibility and business opportunities.
The Fashion Hub will also be hosting, for the first time in Milan, "Prima scena – la presentazione", a mirror picture by Michelangelo Pistoletto. Symbolizing Cittadellarte's Fashion BEST project, it will be accompanied by an exhibition featuring fashion designers who took part to the Best workshops.
The UniCredit Pavilion will accomodate the press room, with facilities for journalists and bloggers.
Thanks to an agreement between Milan’s city administration and CNMI, "Sala Cariatidi" at Palazzo Reale will be once again one of the main venues, hosting shows by Genny, Cristiano, Uma Wang, Atsushi Nakashima, Vivetta, Leitmotiv, Alberto Zambelli and Stella Jean. A new location this time round is located at via Savona 56, where Wunderkind, Anteprima, Aigner, San Andres Milano, Lucio Vanotti and Piccione.Piccione will be showing their collections.
Milan Fashion Week can be followed live on the website milanomodadonna.it, with streaming of the shows, videos and a photogallery of the collections, via CNMI's app and on Twitter, Instagram (@cameramoda), Facebook and Pinterest, with real time updates on events.
Videos of the shows and special content will also be transmitted on maxi-screens in Via Croce Rossa and at the UniCredit Pavilion in Piazza Gae Aulenti.
Another important fact is the restyling of Camera della Moda official website – www.cameramoda.it – with new graphics and new sections.
During this edition of the Fashion Week, CNMI is launching its Snapchat profile: MFW_OFFICIAL. Thanks to collaboration between Twitter Italia and CNMI, a Blue Room dedicated to Milano Moda Donna will be set up in the UniCredit Pavilion, to host conversations with fashion key players using the Twitter Q&A app.
Along with Twitter, CNMI is introducing #MFW, the official hashtag presented on an installation in front of the Fashion Hub.
"Fashon Week Insider's Guide", the guide to this edition, is curated by Boiler Corporation. It reports on this Fashion Week's new developments, new places and must-do events in Milan. It can be consulted at and downloaded from milanomodadonna.it. The cover illustration is by Olimpia Zagnoli.
This edition of Milano Moda Donna features a large number of events, enriching the calendar. To mention a few supported by CNMI: Who Is On Next? and Vogue Talents (from 22nd to 25th September), Fashion Film Festival (from 24th to 26th September), "On Board – The principle of creativity", presented by Milano Unica (Padiglione Visconti in Via Tortona 58; open to the public from 22nd to 26th September), exhibitions by Marie Claire ("MC #LIKES FUTURE NOW/#LIKES BLACK BEAUTIES") and Elle ("ELLE LOVES FASHION"), and a photography exhibition by Guido Taroni ("Donne conturbanti") in support of the HR San Raffaele project "Health in the Mirror".
"Milano Moda Donna showcases the finest work of thousands of artisans and professionals that are the envy of the rest of the world"said Cristina Tajani, local councillor for labour policies, trade, fashion and design. "A week that's also an opportunity" continued the Councillor, "to work on the future of the sector and strengthen the collaborative ties between the city and the operators. This is the approach adopted by the events open to the general public, such as "Crafting the Future" exhibition and the opening of some of the city's key venues, such as "Sala delle Cariatidi"at Palazzo Reale, which is being used to showcase the creativity of young designers."
"This edition of Milano Moda Donna is characterized by many high quality events, such as the opening one "Crafting the Future: stories of craftsmanship and innovation", commented Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana. "This is how CNMI is carrying forward its support to new generations of designers and its strong focus on sustainability and the development of digital culture in fashion. An agenda represented not only at the exhibition but throughout the whole week."
A special thanks goes to the sponsors of Camera Nazionale della Moda Italiana (DHL, Etihad, Illy, L'Oréal, Mac, Mercedes-Benz, UniCredit) and partners (Class Editori, Consorzio Franciacorta), as well as to Milan's city administration, contributing to a successful edition of the Fashion Week.
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