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1 – 4 September International Fashion Week Mercedes-Benz Kiev Fashion Days opened a fashion season Spring-Summer 2017

While Mercedes-Benz Kiev Fashion Days S / S 2017 were presented 49 collections of clothes, among which 27 – in the program for beginners’ brands MBKFD and Fashion Scout Kiev, in the area of ​​Fashion Days Market were presented more than 40 brands "Made in Ukraine". New main platform of fashion week was the CEC "The park" – here his collection Spring-Summer 2017 show Anna gK, Anna October, THEO, Andreeva, Anouki (GE), Vahan Khachatryan (AM), Ksenia Sshneider, Poustovit x TAGO and FLOW, debuted in main program Tasha Mano, Shushan, Zirochka Ukraine, Leonid Zherebtsov (KZ) and Dafna May, in a presentation format presented a collection of brand PROSKUROVSKAYA. Specific locations for shows and prezetnatsy chosen Litkovskaya, Vozianov, Marianna Senchina, Bekh, CHAKSHYN and RCR Khomenko. As part of the Mercedes-Benz Kiev Fashion Days in collaboration with Vogue and Ukraine held a presentation of a new collection of Prada legendary Italian brand boutique brand in Kiev.


"I am grateful to all our partners and sponsors for a successful season. This time, I saw a lot of new talented designers who make Mercedes-Benz Kiev Fashion Days is even better. I am very happy with the way passed Kiev Fashion Industry Forum – it was 4 days of intense education with the best market experts. I also really liked our new location, CEC "The park," as she liked, and our foreign guests. In general, this season can be called the best in the history of the event – we are still raised above its own bar and we will continue to raise the quality level of international fashion weeks. See you in February! "- Says Daria Shapovalova, founder and creative director of Mercedes-Benz Kiev Fashion Days.


The thirteenth season of Fashion Week was attended by around 40 fashion-insiders of world size. Among the foreign guests this season have been Asel Tanbetova – photographer, Tony Glenville – British fashion-journalist, creative director of School of Media and Communication at London College of Fashion, Liana Satenshtayn – fashion-journalist, Samantha Walker – fashion- journalist W Magazine, Ivan Rodik – blogger, Martin Roberts – founder of the international platform Fashion Scout, Janelle Bertaeva – representative of Mercedes-Benz Almaty Fashion Days, Fulvia Galbusera – Bayer Italian Département Sided La Rinascente, Steven Aires – fashion- director of Avenue 32, Lianna Walsh – Bayer Avenue 32, Pauline Sohranova – editor in chief of Cosmopolitan Russia, model and philanthropist Alina Baykova and many others.

Top shows Mercedes-Benz Kiev Fashion Days throughout fashion week published in the online fashion-bible – Runway section on a par with the best fashion-brands of the world.

Dates before the big four fashion weeks in New York, London, Milan and Paris Fashion Week make international Mercedes-Benz Kiev Fashion Days the best launching pad for young and rapidly developing brands around the world.


Steven Aires, fashion-director of Avenue 32
Steven Aires, fashion-director of Avenue 32

"This year, I was struck by how young Ukrainian designers are new and, at the same time as they are correctly oriented business – it is very important for me as Bayer. We at Avenue 32 are already working with designers from Ukraine as Anna K, PASKAL and Litkovskaya, but this season I have said for many new names, the creativity which I doubt will follow.

I am convinced that the Ukrainian brands are ready to go out into the international arena, and I feel that they are waiting for something much more than just recognition in their own country. "


At the opening ceremony of the thirteenth season of the international Fashion Week Mercedes-Benz Kiev Fashion Days, which took place on the main location in the CEC "The park," Daria Shapovalova and Nina Vasadze declared winners of Mercedes-Benz Fashion Prize S / S 2017. The best result of the season for steel brand Marianna Senchina, fashion-photographer Denis Manoha, fashion-journalist Anton Eremenko (Harper's Bazaar Ukraine), stylist Eugene Skvarsky (Pink) and retailer Sanahunt Luxury Department Store. Design IT contest winner was a young brand WeAnnaBe women's clothing.

Nina Vazadse
Nina Vazadse


"13th season Mercedes-Benz Kiev Fashion Days has become a truly iconic and successful – even more collections were shown on the main podium and within Fashion Scout Kiev, more and more foreign guests visiting our event, even more brands Made in Ukraine was presented in the zone Fashion Days Market. Our achievements from season to season only confirmed the correctness of the chosen path, and an even greater desire to follow him. Co-operation with Mercedes-Benz opens up many opportunities for fashion designers and support not only in our country but also at the global level. In the near future we are planning the implementation of an exchange program designers between Kiev and key international fashion weeks that take place with the support of Mercedes-Benz. I'm sure MBKFD guests enjoyed the event, which inspires and remembered their sophistication and luxurious atmosphere, "- said Nina Vasadze, the ideologist of Mercedes-Benz Kiev Fashion Days.


Presentation of Mercedes-Benz CLA

As part of the Mercedes-Benz Kiev Fashion Days took place the presentation of Ukrainian Mercedes-Benz CLA. The flagship in a line of premium vehicles youth has received a number of design and technology updates. Repetitive use of the black radiator grille in a "diamond" style, new bumpers and alloy wheels – sporty-expressive and expressive design of the car is converted during restyling, now looks even more "polished". The win was also the interior – due to a number of recent decisions, including new versions of seat upholstery and decorative trim and chrome controls. Just visit Mercedes-Benz Kiev Fashion Days could get acquainted with a line of compact models of Mercedes-Benz – GLA, CLA, C-Class, presented at the exhibition at the entrance to the CEC "The park”.


"Traditionally, the Mercedes-Benz Kiev Fashion Days Company" AutoCapital "not only demonstrates their best model, but with each new season is doing everything possible to surprise and re-conquer the hearts of fans of the brand Mercedes-Benz. This time we presented to the public flagship line of New Generation of Compact Cars – new Mercedes-Benz CLA. Stylish bright car in a special way emphasizes the individuality of its owner, and it is the perfect complement. Mercedes-Benz brand is a symbol of perfection, sense of style and luxury. These are the values ​​that embody Mercedes-Benz Kiev Fashion Days »- comments Yaroslav Prigara, CEO" AutoCapital ".



The International Marketplace for beginner’s brands Fashion Scout Kiev introduced the guests with new collections of promising designers in group shows and exhibitions format-showroom on the first floor of the CEC "The park." The participants of the platform began talented Tatman, PURE x Aurora Borealis, Ludmila Corlateanu: MADE FOR SUPERGIRLS (RO), Nastasia Klimt, Agne Kuzmickaite (LT), Helena Art, WeAnnaBe, Yanina Studio, VINNPATARARIN (TH) Finch, Who is it ?, JIRI KALFAR (CZ) and many others.



Martyn Roberts, founder of the International Platform Fashion Scout and Director of Graduate Fashion Week:

"This year, I was just amazed at the quality of the collections Fashion Scout Kiev. It's wonderful that, in addition to Ukrainian, Kiev come so many international designers who are using this week of fashion as a platform for the development and promotion outside their home countries.

I love to attend shows outside the main location – in my opinion, so the designer can more detail to convey the idea of ​​the collection. One of my favorite was the beautiful offsite-show RCR Khomenko. Despite this, other designers such as THEO, brilliantly cope with shows on the main stage, leaving behind an incredible energy and only rave reviews.

Of course, I just can not help but notice how much more professional organization was the Mercedes-Benz Kiev Fashion Days this year. With the new location will be even more opportunities and space for designers and visitors, and the fashion week as a whole looks even more impressive. "


For the second consecutive year in the international Fashion Week Mercedes-Benz Kiev Fashion Days worked Fashion Days Market – a platform on which the maximum number of young Ukrainian brands of clothes, shoes, jewelry and accessories, design objects and decorations were presented. Market was open to all comers, and the participants this year are brands ANNA NYM, BARMINADESIGN, Best Friend, Bluebirds, BogushBook, Dafnys, Everydaysunday, FIBULA & Sheri Look, Galore, JULIA POMOSHKO, Lavina, Lilu & Krushani, Looks, Magari, Mariash design, N.Verich & Freaky Cave, NAVNA, Olga Dvoryanskaya, Personal Ocean, PL.P, Red Lips, Seven Eleven, SmartART Prischepka project, TBCoatss by Tanya Bondarenko, TAMAR, TATIANA Shchurova, UMM (UMadeMe), VERENA design, Victress by Victoria Polishchuk,, Woodfarm, AlinaAlena, Burning, Studio Chameleon Shine bright, TM ZVABA, SCHASTYA and others.


Pauline Sohranova, editor in chief of Cosmopolitan Russia:

"Ukrainian Week differs from others in that there is always a lot of fun, and a huge number of fashionable and stylish young people on the streets. Ukrainians still bribe and his great love for fashion week. Perhaps because in Russian fashion week takes place later, when it is not so warm, we just do not have the possibility to dress up, take pictures and get so much pleasure.

Speaking about Ukrainian favorite designers, I'm just in love with the work of Ksenia Sshneider and Poustovit, and this year I was really struck by FLOW and THEO collection. I think the remarkable talent of designers from Ukraine has a great future. "


The most urgent problems of the modern fashion-market were raised at an international business conference Kiev Fashion Industry Forum. The program of the season was divided into three parts, corresponding to the main areas of fashion-brand: Fashion Business (business development component), Fashion Communication and Digital (Communication in the traditional media and the Internet), Fashion Retail (marketing and sales).

The lecturers Kiev Fashion Industry Forum this year were made by Daria Shapovalova (MBKFD), Kazbek Bektursunov (LMG Group), Alfredo Kanduchchi (Tomorrow Showroom), Alexander Chiusi (Studiozeta), Dario Goliziya (Istituto Marangoni), Tony Glenville (University of the Arts London ), Michael Kavitsky (Helen Marlen Group), Andrew Zdesenko (Charisma Fashion Group), Yuri Shpirt (Arber Fashion Group), Ivan Rodik (FaceHunter), Janelle Bertaeva (Mercedes-Benz Fashion Week Almaty), Martin Roberts (Fashion Scout), Pauline Sohranova (Cosmopolitan Russia), Maria Kolosov (journalist), buyers La Rinascente (Italy), Avenue32 (United Kingdom), Moda Operandi (USA) and many others.


Ivan Rodik blogger,

"Since I was in Kiev for the very first Mercedes-Benz Kiev Fashion Days, I can say with confidence that the fashion in Ukraine has changed beyond recognition. During 13 seasons in Ukrainian designers came more opportunities, their level has increased several times, and many of them are definitely willing to work internationally.

I also really like that on the streets of Kiev appeared more stylish people I photographed. It amazes me how the Ukrainians are able to mix elegance with something bright, catchy and unusual – Ukrainian eclecticism. And, of course, I would like to mention the fashion of brands "Made in Ukraine", which can not fail to please look guests. "


Among the guests of Mercedes-Benz Kiev Fashion Days S / S 2017 were:

ㅡ editors, journalists and stylists Masha Tsukanov (Vogue Ukraine), Tatyana Solovey (Vogue Ukraine), Yulia Pelipas (Vogue Ukraine), Anna Zemskova (Harper's Bazaar Ukraine), Uliana Boiko (Pink) and Yaroslav Boyko (L'Officiel Ukraine), Dasha Zarivnaya (L'Officiel Ukraine Online), Polina Nenya (;

ㅡ representatives of retailers and buyers Sanahant, Helen Marlen Group, Names'UA Modateka, SMLXL and others;

ㅡ model and philanthropist Alina Baykova, Victoria's Secret model Magdalena Frakovyak, top model Ella Kandiba Nadia Shapoval, Alla Grigorieva;

ㅡ and Jaroslav Prigara, Jamal, Lina Hristoforova Santa Dimopoulos, Katya Silchenko, Maroussia Gorobets, Mustafa Nye, Alla Rodygina, Lida Harfouch, Vladimir Zadiraka, Victoria Tigipko, Olga elephants and many others.

Media Library Mercedes-Benz Kiev Fashion Days

Media files (pictures in high resolution and web) are available at the following link:

Attribution at the photos of this publication. Photo Credits are placed in the appropriate directories media library.



Anna K. Spring / Summer 2017 the designer opened Anna Karenina herself, winner of Mercedes-Benz Fashion Prize Award 2015 and one of the most famous Ukrainian designers presented their fans a series of images including: corporate brand Anna K outfits with sophisticated voluminous ruffles, tops with bare shoulders, white dresses and, of course, along with bows of various forms. On the podium also reflected light translucent dress with horizontal stripes, short skirts and airy lace.

The collection can be traced elements of the era of the 70s – the golden time of creativity Birkin. It is the work of Anglo-French actress inspired by Ukrainian designer to create a Pre-Spring 2017 collection, which was presented in Milan, London and Paris as part of the showroom Tomorrow Ltd. Each image is complemented with jewels Anna K, developed jointly with the Ukrainian brand L.A.P.T.I.



«ANOUKI” (designer and founder of the brand Anouki Areshidze), an example of a stable and high-quality work, which did not go unnoticed in the world of fashion. We are delighted that the brand who he presented autumn-winter collection at Mercedes-Benz Kiev Fashion Days F / W 2015 "


PURE’s Collection Brand.


TATMAN’s Collection Brand


WeAnnaBe’s Collection Brand



Private Presentation of Fall-Winter Collection – Vogue Ukraine Cocktail












Eugene Zinchenko,

Our Collaborator in the MBKFD-2016-2017