K-COLLECTIVE

Korean fashion returned to the spotlight in Milan with K-COLLECTIVE, the project that brings Seoul’s most innovative brands to the heart of Fashion Week.

The PRESS EVENT took place on September 26, from 11 am to 4 pm at Studio Zeta (Viale Friuli 26). An exclusive presentation dedicated to the press and fashion professionals, showcasing twelve brands that combine aesthetic research and experimentation: SKUKY, ASPARAGUS, FIBRENO, HAGAHI, BLR, IOEDLE, MER MER, SEOKWOON YOON, STIMILON, TIBAEG, TOITT, and TRIPLEROOT.

Among the most representative voices is SKUKY, which defines its identity through transformability and multifunctionality, reinterpreting garments as a medium capable of folding, unfolding, and evolving. The 26SS CHAOS, CURATED collection captures the raw energy that emerges from the encounter between street culture and the atelier.

Next to SKUKY, ASPARAGUS, founded by designer Myungje Lee, presents high-end, gender-neutral streetwear that has already gained a solid international following across Europe, the United States, and Asia.

FIBRENO brings to the stage its Color for Life philosophy: a lifestyle brand born in Seoul that made its name with the iconic Tutti Bag and Baguette Bag—produced in over forty color variations with a proprietary vegan leather—and has since expanded into ready-to-wear, exploring distinctive palettes and playful aesthetics.

The presentation was a part of a broader program. K-COLLECTIVE is a collaboration between Studio Zeta, Showroom by Violet, and Shinsegae Hyper Ground, with the support of CSM Camera Showroom Milano. In just a few editions, it has become a key platform for discovering the new Asian creative scene, blending experimentation, aesthetic research, and cultural exchange. From September 22 to 29, Studio Zeta will also host buyer appointments to preview and order the collections.

Milan thus reaffirms its role as the stage for a unique dialogue between East and West, offering a privileged perspective on the future of global fashion.