14 June, 2021
Borsalino’s New Spring/Summer 2021 Campaign RETHINKING ENERGY

Borsalino’s New Spring/Summer 2021 Campaign RETHINKING ENERGY

Celebrating the magical energy of dance through fashion film “With an energy that never stops, it is energy that transforms,” says Giacomo Santucci, Creative Curator.

Borsalino proudly unveils the global preview of its newest Spring/Summer 2021 campaign in an innovative fashion film under the artistic director of the Maison’s Creative Curator Giacomo Santucci. Shot by renowned photographer Joseph Cardo and for the first time in the heart of the historic Alessandria Manufacture, this moving fashion film entitled Rethinking Energy pioneers an innovative storytelling frontier. The short captures the brand’s artisan craftsmanship through a dynamic and unedited choreography featuring nine professional dancers who beautifully interpret the expressive energy of Borsalino for S/S 2021 that was heavily influenced by the Arts and Crafts design movement.  

The collection, inspired by a refined and intellectual dialogue between the graphic designs of Aubrey Beardsley and Optical Art from Bridget Louise Riley,  honors the brand’s new concept of beauty through dance, the universal language of movement and energy that transcends grace like no other celebrated art form. Highlighting the unique pairing of world class savoir faire DNA with contemporary aesthetics, Rethinking Energy reflects a modern relaunch strategy to accompany the Maison into the future while celebrating more than 160 years of elegance and style.

Giacomo Santucci, Creative Curator of Borsalino reveals, “As an art form, dance perfectly represents the ethereal connection between mind, body and soul. Rich in creative fantasy, it’s a mirrored reflection of our lives, able to beautifully communicate a global language of joy, union, harmony, freedom, dreams and hope. But above all, dance is born from the passion of daily life that expresses the most heartfelt emotion. I wanted to celebrate how this special energy is naturally linked to movement, whether it’s directed towards what we put into work or into our private lives. Now more than ever, art and culture need to transmit and celebrate new creative forms of energy.”

Photographer Joseph Cardo added, “During our filming, the Borsalino Manufacture was transformed into a dancefloor that captured an incredible flow of energy through the artistic movements of the dancers. Shot against this unique industrial backdrop where the brand’s iconic hats are produced, the result was a magical and true visual expression of creativity.”

Launching February 20th, 2021, this digital only campaign stars dancers Anaïs Maurer, Douglas Zambrano, Chiara Giulia Nenna, Cecilia Pacillo, Lorenzo Cavallero, Giulio Galimberti, Eleonora Lupo, Michela Mazzoni and Mirand Pulaj.

Creative Curator: Giacomo Santucci

Photographer/Director: Joseph Cardo

Location: Borsalino Spinetta Marengo Manufacture Alessandra Italy

Casted Dancers:    

— Anaïs Maurer: a professional classical ballerina, she trained at the Boulogne dance conservator in Paris and has performed with the English National Ballet School of London.

— Cecilia Pacillo: a professional classically trained ballerina and graduate from the Ballet School of Milan’s Teatro alla Scala, since 2017 she stars in the ballet corps for the Verona Arena.

— Chiara Giulia Nenna: hailing directly from Alessandria Italy, she is a recognized classical and contemporary dance teacher and choreographer with tenure in numerous schools across Northern Italy.

— Douglas Zambrano: originally from Ecuador but raised in Alessandria Italy, he studied dance at Milan’s Teatro alla Scala Ballet School and currently stars as the lead Male Dancer for the Verona Arena since 2019. 

— Eleonora Lupo: after a 14-year mentorship at My Day Academy of Asti in Italy, today she is an accomplished classical and modern dance ballerina.

— Giulio Galimberti: a classical ballet, neoclassical and contemporary dancer, he received his training at the Svetlana Pavlova Academy and has exhibited on stage in numerous principal international theatres.

— Lorenzo Cavallero: after having trained under the mentorship of Douglas Zambrano, he has garnered multi-awards and decorated scholarships from some of the most prestigious and recognized dance academies in Europe.   

— Michela Mazzoni: has studied at Milan’s Teatro alla Scala Ballet School and Moscow’s Bolshoi Ballet Academy. Since 2018, she has starred  in the dance corp for Teatro San Carlo in Naples, Italy.

— MirandPulaj: graduate from the National Ballet School of Albania and Milan’s Academy of Teatro alla Scala, he has performed across some of the most important and principal international theatre stages.

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