Buying online is already part of our everyday life. We order our food, our Christmas presents and even send flowers through the cyberspace, but are we ready to buy the bridal gown through the tablet or phone? Thanks to Agapi-Mu the future is now, and purchasing a wedding dress while sitting in your couch or having a drink with your friends is already a reality.
Agapi-Mu was born to ease the process of buying the wedding dress. “We wanted to simplify the process and to offer a solution for the 21st century brides” told us Beatriz, the CEO of the company. “The traditional way, in which the process could take up to 10 months, and all the impositions of the bridal industry were far away from our lifestyles. We wanted to create a collection and a business model that was aligned with the modern life” confirms Cristina, Agapi-Mu’s creative director. Their first collection is wide and diverse, including different silhouettes, such as a mermaid, full gowns or even two pieces and an extensive fabric selection, from lace to crepe or tulle and organza embellished with guipure and rhinestones appliqués.
The dresses, with prices between 600€ to 1200€, are inspired by real women, such a romantic Sicilian living by the coast, the Ornella Gown, a French girl enjoying New York’s life, the Malorie Gown, or a sexy Spanish girl, the Marta Gown! As you can see in their first season’s catalogue.
All the collection is available at agapi-mu.com and their social media.