The world is changing and the conventional standards of appearance in the fashion industry are losing their relevance as well. Tolerance in relation to the uniqueness of a person is important not only in the everyday life of an ordinary person, but also acquires an uptrend among the models of fashion business. It’s important to understand that our attitude to our own and other people’s appearance determines our physical and psychological state.
Not all fashion insiders are ready for such metamorphoses in the fashion industry and disputes about diversity are widespread. However, catwalks are already making headway in the area of body diversity – the number of models of all races, body shapes, ages and gender identity has reached a record level, and season by season, increasingly designers are incorporating diversity into their brand DNA.
The main idea of the ad campaign for the 15th season of Odessa Fashion Week is to support the #DiversityFashion trend, and emphasize that beauty is not a single standard, it unites all our qualities. In the new season, some of you will be able to take part in one of the shows on the professional catwalk of Odessa Fashion Week. With this experiment, we aim to convey to our audience a message of complete human beauty, diversity, and unity. After all, everyone deserves to be who they are – a unique personality, peculiar. We are glad that we can contribute and offer a platform that will help you unlock your potential and beauty even more.
November 14, the Grand Opening of 15th Anniversary Odessa Fashion Week will take place in the luxurious five-star Bristol Hotel. The famous designers and couturiers from all over Ukraine, as well as from New York will present their collections. Felix Shinder will be the musical headliner of the event.
November 15, Kids Fashion Day will be held. The children’s and teenage clothing collections will be presented by designers from all over Ukraine. Every year, the children’s fashion industry is gaining more and more popularity all over the world, and the opinion of children has more and more weight. Social media has led to the fact that even the youngest trendy people dictate trends these days; become the most desirable, but at the same time demanding clients. The main goal of this day is to popularize Ukrainian designers and brands of children’s clothing, as well as to develop the children’s fashion industry in Ukraine.
Designers: @elsa.fairy_dresses, @akel.kids
Models: Olga Seraya, Valeria Zaritskaya, Vicktoria Belchenko, Maxim Akel / @royalfamily_models
MUA: Alla Simchenko, Daria Boyko @simchenkomakeup_school
For the Odessa Fashion Week press enquiries and media support of the event please contact: firstname.lastname@example.org