KEQIAO MILAN FASHION WEEK 2025

After the success of its first participation in 2024, KEQIAO reaffirms its commitment to strengthening collaboration with Italy by choosing Milano Fashion Week® as a privileged platform to showcase the best of its textile and creative talent. On September 24th, 2025, in the evocative setting of the historic Galleria Meravigli, a new collective runway show took place—an important step in the ongoing dialogue between two worlds united by excellence and innovation.

The three-year agreement between the Chinese textile district of KEQIAO and Camera Nazionale della Moda Italiana (CNMI) stands as a virtuous model of cultural and industrial exchange, merging the roots of a first-rate industrial district with the creative avant-garde of Italy. In an era where fashion is rapidly evolving into an increasingly integrated global dimension, this project reflects the desire to build solid bridges that transcend geographic and cultural boundaries. To date, it remains an ongoing collaboration with a local government included in the official Milano Fashion Week® calendar, underlining its strategic significance.

Located in the city of Shaoxing, in Zhejiang Province, KEQIAO is emerging not only as a powerhouse of the textile industry but also as an incubator of innovation and new stylistic languages. After capturing international attention with the 2024 show, the district now presents a new selection of emerging designers capable of telling stories of craftsmanship, aesthetics, and contemporary research.

The runway featured four rising Chinese labels: Uncoded, founded by Miao Ho in 2022, embodies the modern woman through an aesthetic of sartorial precision and sophisticated lightness; PINHUI by Pinhui Zhao, which expresses elegant and confident femininity with clean lines and a style designed for everyday life; ROSEOCEAN by Zhao Shiwei, which interprets fashion as a fusion of urban culture and oriental influences; and XUNRUO, known for its experimental tension and its material and conceptual approach.
KEQIAO’s return to the official Milanese calendar marks a further step in its journey toward deeper integration within the global fashion system, strengthening a bond that looks to the future with the ambition of becoming an increasingly prominent player on the international stage.