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Francesca Liberatore at MFW — S/S 2022 Fashion Show

The rite, the myth.

The light turns on in the apse of S.Michele and the vision begins. The symbols precedereality through another place, another perspective. Lion, eagle and bull, and at last an angel. Moments enclosed in the map of the World ofMajor Arcana, the fulfillment and realization of the project. Witnesses also in a space of artthat culture demands, the church of S. Michele in Ferrara, new home to the permanentworks of the artist Bruno Liberatore and a crossroads between Fashion and Design, ajuxtaposition of ideas.

Often the object is beautiful because the word is beautiful, a matter of language, so is thebody seen through the dress. Movement, gaze, perception for which the eye is not needed. Only those who know, feeland hear. The light of the contemporary becomes an act of faith for those who believe intheir own reality. The holograms of Neuromachia overturn plans, describe, reveal thepreparation of the backstage, accompany the cadenced step of the catwalk outside, virtual models appear, comments, interviews. Possibility becomes truth.

Creative madness is vital energy and joy, color and lightness, overlapping transparencies, lace, embroidery. Peony, peach, brilliant green, romantic deep necklines, precious liningsfor shirt jackets with a vintage flavor, touches of flame red that alternate with psychedelic black and white, dark and light, fear and religiosity. Essential lines, proportions that become sober, severe in shifting lengths of elastic gauze, organza and coated fabrics moving fromthe sheath to the godet circle skirt, squared necklines. Powerful dresses that find a taste of couture with the emotionality of gold lamé complemented with cream, gathering andpeplums/flounces/ruffles for vests and skirts, a bolero with sumptuous curves. So gradually, embroidered voiles become long and full, tops drape under organza capes in aquamarine.

An ascent from structure to lightness, from rigor to madness to face the theater of life withculture, knowledge and sharing.

                                                                                                                             Alessandro Turci

“In cinema, the image frightens,

it is big but you can see it from afar,

 today people prefer a small image up close,

rather than a large image from a distance…”

Jean Luc Godard – Room 666 Wim Wenders.

The Roman stylist Francesca Liberatore returns “in presence” and prepares to amaze once again with a totally new runway, thanks to the precious collaboration with Naumachia Network.

As per the official calendar of the National Chamber for Italian Fashion, Francesca Liberatore will show her SpringSummer 2022 collection on Sunday, 26 September at 10 am at The Space Cinema, in Piazza Duomo, which already hosted the designer on February 22, 2020, just before the cinemas had turned their screens off for a long time.

A place and a technology that open up perspective on another place, the church of San Michele in Ferrara, new home tothe permanent exhibition of the works of master Bruno Liberatore and a crossroads between Fashion and Design, recently chosen by the Liberatore family as the site for the realization of a collective experience, open, innovative, which will involve firstly the people of Ferrara and then the public, national and international fans who have always followed the artistic history of a multifaceted family, one well known in the world of art and fashion.

Artistic synergies have always distinguished her work as a creative, and now with Naumachia shares the vision to createa model of original avant-garde communication able to permeate into various contexts.

“I wanted to give life to this show with all the greatness that cinema activates and it had to be in presence to really understand the mixture of settings, with the life that a woman can give to a dress, with the movement that the fabric makes you feel, with the empathy of being there and that plus that technology can add in projecting us now and elsewhere, overcoming the traditional system of receiving images. Contingency has put us in front of barriers that even technology has taught us to overcome”, explains the designer.

The project challenges the conventional with creativity and audacity, “Imagine attending a show where a hologram welcomes you and shows you where to sit; imagine that at a concert, your favorite singer becomes ‘gigantic’ to greetthe fans in the last rows or imagine being at the theater and that the actor ‘doubles’ to talk to himself”, continues Francesco Sicolo, Marketing and Commercial Director of Naumachia.

Thanks to Holobox and Holonet, Liberatore and the leading company of Europe in the research and development fieldof Holographic Technology, together anticipate and realize a vision of the future, showing now the incredible world of tomorrow, with a fascinating mixture of art and technology, maintaining the authenticity and realism of the live runway show and models in presence.

In addition to the important figures who work alongside the designer such as the instructor and fashion critic Alessandro Turci, and the photographer and video maker Alice Falco, the show counts on another collaboration with the Made inItaly brand Babouches Frulan, a company from Verona that produces shoes made entirely by hand. “We started acreative process which, without ever abandoning tradition, would include innovation in the shape, structure, choice ofmaterials up to the manufacturing: instances linked by a simple balance of aristocratic and comfort in footwear”, says Arianna Albertini, creative and co-founder of the brand in accordance with the aesthetics of Francesca Liberatore.

FRANCESCA LIBERATORE (Rome, 1983) graduates at Central Saint Martins in 2007 and immediately starts work for some of the world’s most celebrated design houses including Viktor & Rolf — Amsterdam, Jean Paul Gaultier — Paris and Brioni woman.

In 2009 Liberatore steps out on her own and launches her namesake label winning Italy’s prestigious Next Generation competition promoted by Camera Nazionale della Moda Italiana and earning runways show during Milan Fashion Week. Francesca Liberatore, both the creative director, and the collectionare an immediate hit. The following years she shows in some of the world’s most celebrated cities andvenues, Paris, London, Canton, Saint Petersburg, Minsk, Warsaw, thanks to special capsules and important international partnership projects, including Moulin Rouge Paris, Saga Furs, Swarovski, Nafa, Lineapelle and more. Her work have been installed in exclusive venues, in Museo della Triennale andin Museo della Permanente in Milan so as in Edieuropa Gallery in Rome. In the years Francesca shares her unique experience, know-how and style teaching in Italy and abroadin the best fashion and design schools (as Accademia Belle Arti di Brera where she is faculty member and holder of the chair of Fashion Design, Naba Milano, Marist University New York) and as international expert for the United Nations – Giordania, Vietnam, Perù, Armenia, Pakistan, Cuba. Passion and determination drive the key of her success, upholding the name of Made in Italy overseas. In 2014 Francesca Liberatore wins the DHL Exported Award, a direct link to an important partnership with IMG Fashion, that brings her to permanently show her collections during the New York Fashion Week and since September 2014 she officially showed on the most exclusive NY catwalk venues, Lincoln Center Salon, The Moyniahn Station at the Dock Skylight and Gallery 1 at Clarkson Square.

On February 2018, after significant seven seasons at the NYFW, and with new self awareness, shecame back to Milan Fashion Week in the prestigiuose venue of Palazzo Reale in Piazza Duomo and in the same year, she celebrate 10 years of carrier with her first book published by Silvana Editoriale. In september 2019 for the first time off-schedule for her SS 2020 Liberatore decided to experiment a brand new format showing, in the swimming pool of Bagni Misteriosi held by the Theatre Franco Parenti, a successful collaboration with Arena and FIN and also signing the training swimsuits of theItalian National Swim Team for the Olympics of Tokyo ss 2020. From that time the designer choosed her very individual way supperted by strong partners such as The Space Cinema in Piazza Duomo e la Rinascente Milano in february 2020, Cambi Casa d’Aste in sept 2020, digital fashion week supported by Cameramoda and Urban Vision Screen in Milano, Rome and Time Squares in NYC in feb 2021 and Arab Fashion week in Dubai.

ROMA — Via del Vantaggio

FERRARA — Via del Turco

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