BRIONI UNVEILS “THE LIGHT OF ROME”

Brioni unveils “The Light of Rome”: the new Fall/Winter 26/27 advertising campaign, set in Rome, the city where the brand’s heritage was born and which continues to inspire its vision. The campaign explores the dialogue between light, architecture and tailoring, offering a modern interpretation of masculine elegance.

The city’s travertine surfaces and monumental architecture provide the stage for a sophisticated interplay of light and shadow, enhancing silhouettes while highlighting refined textures, exceptional materials and the precision of Brioni’s tailoring.
A wardrobe designed to combine elegance and functionality, where leather outerwear and impeccably tailored suits embody Brioni’s sartorial excellence. Alongside iconic pieces such as the cashmere Travel Jacket, the collection introduces a new Soffio jacket crafted in cashmere and vicuña, reflecting the brand’s continued pursuit of ever-greater sartorial lightness. Every creation stands as a testament to the excellence of Brioni’s materials and savoir-faire, cultivated for over 80 years.