VQ. PROJECT

CREATIVE DIRECTION & PRODUCTION TEAM

The theatrical character of the presentation was developed through a creative team and a collaboration between professionals from different disciplines.

Maria Aminta Daniele of PWC Milano directed the theatrical performance and oversaw the musical direction together with Manuela Bagnato, defining the emotional atmosphere and rhythm of the show.

Dani Marie Bordignon, in collaboration with Maria Aminta Daniele and assistant Alessandro Elisei, oversaw the casting, while Dani Marie Bordignon defined the styling, supporting the brand in developing the visual interpretation of the collection.
Viktoriia Stanieva oversaw the production and coordination of the show, supervising the organisational and backstage aspects, coordinating the creative team and integrating the different elements of the performance and event.

Veronika Bobchenok, founder and designer of VQ. Project, led the design and creative direction of the collection, translating her personal experience into the emotional narrative of the show.

The evening opened with a tasting experience curated by Burroeolio, a catering project founded by Anna Kytövuori and Carolina Toto of Italo Finnish Culinary Experiences & Event Curation. Guests were welcomed with a signature drink created for the show and a selection of finger food.

AN EXPERIENCE BEYOND THE RUNWAY

The evening concluded with a celebration of the creative process behind the project, transforming the theatre into a space dedicated to fashion, performance, emotional reflection and new connections.
If you want, I can also make this more editorial / Vogue-style English, while keeping it suitable for sending to international fashion press.