Swiss bodywear brand FOGAL announces SS25 campaign introducing the novelty of the season: Light & Cool Tights.

Fogal, the renowned Swiss hosiery brand since 1921, unveils a new campaign for Spring Summer 2025. Featuring Kimmy Repond, a Swiss figure skater and Fogal’s newest brand ambassador, the campaign highlights the must-have pieces for summer including Toeless sheer tights and Ajouré socks.

A campaign highlight is the introduction of the Light & Cool Tights, which are designed to wear specifically in warm weather. At an ultra-light 8 denier, they offer a second-skin sensation with a silky, ultra-light and matte finish. Crafted using advanced 3D knitting technology, they perfect the legs with a velvety, powdered effect while ensuring breathability and comfort with a soft wide waistband. Available in black and natural skin tones, they are the ultimate sheer tights for effortless style when you want a finished look that feels light and cool.

Shot in Basel by photographer Anoush Abrar, a renowned Swiss photographer, the campaign pays homage to the Swiss heritage of the brand while showcasing the newest innovation in legwear with products that will appeal to a truly global audience.

Launching this spring across multiple platforms, the Fogal SS25 campaign portrays a sense of freshness and sophistication, infused with the spirit of elegance that defines the brand. Light as a breeze and bold in character, this new collection reimagines summer essentials with elevated simplicity — tights that feel like air, styles that speak to everyone. It’s a season of movement, ease, and modern femininity, crafted for those who dare to feel free. For media inquiries, please contact: pressoffice@fogal.com