On 10 April 2019, “Défilé Events” with its fashion inspiring founder and fashion show producer Izabela Zofia Switon-Kulinska in cooperation with the dental clinique Smile Design Boutique (SDB), celebrated a fashion show evening.
The opening of this fashion night took place in downtown Geneva on the premises of SDB. The hall was transformed into a professional platform for a fashion show. Photographers and Videographers attended the “Great Gatsby evening by the lake”, which was the theme of this fashion show. Other guests were the members of the global community social network ASMALLWORLD*, and all shared privileged moments in the ambiance of delightful fashion.
The “Rue Vautier” brand collection was presented by designer Naomi Walsky. Her designs are characterized by their elegance, simplicity and balance. The luxurious materials of the textiles are highlighted by simple patterns and decisive lines, whilst more humble materials are accentuated by joyful and elaborate textures and layers. At the heart of it all, we find a celebration of expression, accompanied by an innate love for travel and inspiration.
The show was opened by the singer Donna Zed and the violinist Vikki Zed.
This new event of the season transformed the SDB’s premises into a something akin to a royal fashion palace. Creativity and elegance were combined with an interesting exhibit of this prestigious dental clinic.
Guests were invited to visit the new rooms of this renowned dental clinic, which is the only one in Switzerland to offer a 100% digital protocol to all its patients, aminimally invasive approach that guarantees long-lasting smiles. Fewer than 10 dental clinics worldwide work with this 100% digital methodology.
“Coming from the world of dental surgery, I quickly realized, when I became interested in cosmetic dentistry in the Digital Smile Design protocol, what would be the future. This was about 10 years ago. This way of working is more human, closer to the patient, a relationship of trust is built and makes my daily life much more rewarding. If previously dentistry was meant help maintain good dental health, we can now also improve the patient’s self-confidence and self-esteem, and the patient thus derives a double benefit from our treatment,”says Dr. Eduardo De La Torre, Clinical Coordinator and Co-founder of SDB. And convincingly, he adds: “We are not just dentists, we are architects of the smile”.
In recent years, there has been a new revolution in the fashion trade, i.e., the fashion industry has created new sales and advertising strategies to link the professionalism of large companies, such as watchmakers, health care clinics, embassies, history museums, restaurants, boutiques or shopping centers to brands. The Italian magazine “Imagine” in the editorial of one of its monthly editions mentions that statistics of fashion trade among brands and private companies showed in 2018 that 78% of new brands work in campaigns and combine fashion brands with influential marketing, and 90% of the results showed that it was a good strategy.
SMILE DESIGNE BOUTIQUE
7 Quai du Mont-Blanc 1201 Geneva
+41 22 700 20 20
Naomi Walsky (Designer)
Tel: +41 791972731
*ASMALLWORLD was founded in 2004 as one of the first social networks. This network combines the traditions of a country club with the power of a digital platform to connect people online and, more importantly, in real life. Today, they are an essential meeting point for global citizens from all corners of the world.