The BERDYANSK FASHION DAY SS2019 started with a press conference that was attended by Gayane Vardikian (founder of Berdyansk Fashion Day); Marina Kocherga (director of Malino Beauty Club); Natalia Lukyanets (fashion expert, blogger and former editor-in-chief of Atelier magazine); César Calle La Rosa (journalist, DigitalNewsFashion, Switzerland); Dmitry Kamensky (lawyer); and Irina Egorova (Head of the Press Service of the Executive Committee).
Gayane Vardikyan, founder of the project of the BERDYANSK FASHION DAY, had the chance to contribute with her city offering fashion and culture. Even though this topic means a great challenge, Gayane is already committed in her projects, working for social changes and innovation in the fashion circle of Ukraine. BERDYANSK FASHION DAY is one of the first professional platforms in Ukraine and supports talented designers and gives them the opportunity to present their collections for free! The main message of the advertising company of the fourth season of the BERDYANSK FASHION DAY (SS2019) is very current actual and affirmative: “Live in the World”.
Gayane Vardikian with Natalia Lukyanets and Maria Kulieva
Guests attended the cocktail hour before the show, as well as in the cocktail during a show break, and catering was exclusively done by Kachelli Tapas Bar, the official partner of BERDYANSK FASHION DAY.
The official stylist of the Berdyansk Fashion Day was traditionally the Team of Stylists MALINO BEAUTY CLUB, who worked non-stop and helped to translate the concept of designers into images. Over a few hours more than 150 hairstyles and make-ups were created for the models and guests of the show.
People’s cell phones were held up in the air when the models of the Agency Sea Models walked on the catwalk, showcasing discreet colors but with summer prints and a leisure atmosphere for a fashion event. All this had guests immediately think of holidays, and they experienced this fashion day as a full-blown party.
Digital News Fashion fully covered the fashion event on Sunday, 19 August 2018. The styles of the different collections seemed self-evident: formal clothes, in a relaxed way, and sweet colors in children’s collections, and the designers seemed masters in the matter. Cotton clothes and linen blends helped to keep a cool head when the mercury rose. Light blue, elegant gray, black and white had the center stage for the hot season.
Designers with and without experience showed their collections on the catwalk: 2LFactura, Gorohova Atelier, Maria Kulieva, Anna Erofeeva, Bugrimatelier, HNA dress, Olena Levynska, ROMANO XI (Switzerland), YANINA SERGEYEVA (Belarus), Wakamono Uniform, Ksenia Hor, Yana Smaglo Design, Zahara, Wedding Dress.
Our editor presents below the best SS2019 fashion trends and must-have accessories. See photos of young models with their own hair style and makeup trends. Plus: Don’t miss all the wedding dresses by Anastasia Skliar and the participation of young Swiss designer Ralph Calle-Schulz with his brand Romano XI.
This Ukrainian brand’s conceptual clothes are the union of two creative personalities: Olena Mystra and Lana Teslenko, who wanted to create clothes in a brutal street style, with universal beauty.
Anastasia Gorohova is a designer who uses positively different assortments of colors in her collection. Easy for people to wear.
Maria studied Fashion & Design at Kharkiv State Academy of Design and Arts. She is also a young fashion designer and fashion artist who brings her talent to the fashion industry.
The brand “Anna Erofeeva” presented a new collection of summer clothes “Dreams about Provence”. The creation of the designer’s collection was inspired by walks in the lavender fields. The collection uses natural fabrics, author’s prints and handmade accessories.
Designer Ksenia Gorbacheva, with her brand Ksenia Hor presented the collection “Brightness and comfort”. Stylistics of the line is made in general tones, and each element of dressing harmoniously completes the imaginary image. Through a silhouette, color and texture, the designer embodies the feminine outfit.
The main definition of this brand is to put into use simple and elegant clothes with soft lines, simple jewelry, necklaces and brooches to suits – all this has become an everyday attribute of elegant clothes with an accent Parisian thus creating a distinctive silhouette that resembles a very feminine woman.
Adult fashion could be a luxury attitude; however, in this collection, kids’ stories also open the festivities in the fashion circle with authentic creations.
Olena is an experimented designer that presented her collection of mainly comfortable and casual clothes, for freedom of movement in an urban reality, punctuated by the tension of colors and mixes of materials. The main colors of the collection are blue, white and gray. A few bright accents are added to the collection of summer heat.
ROMANO XI (Switzerland)
The young Swiss designer Ralph Calle-Schulz is gradually writing his own story with Romano XI. His creations speak for themselves, and he is choosing black and white over the colors of our modern era and plays up the “easy going” model ready to wear.
YANINA SERGEYEVA (Belarus)
Yanina is a graduate from the Academy of Arts in Belarus. She has the fantasy of success in the fashion industry. She uses discreet colors and grey/black/white, giving women a flamboyant sexy appearance. She has made of her brand a visual impact on the catwalk.
Clothing for fashionable schoolgirls and boys introduced by the brand WakamonoUniform. The collection is designed for teenagers who want to look stylish every day, regardless of whether the first is a class or eleventh. Classical school uniform quickly bored and not suitable for everyone, this brand showed as very modern line models for everyday school life.
Founder & Designer at Zahara Clothes. It is a fashion version innovative in our modern times, the couture remains faithful to the spirit of the designer, the lines of the dresses are incredibly light and soft. It is a sublime collection to see and to wear.
Anastasia Sklyar with her collection of women’s wedding dress “Bereginya” was created for the beautiful Ukrainian brides. Her style drives us to the past decades of Ukrainian wedding symbols, feminine and stylish. The wedding dresses also embodied the seasons and folk festivals. Each outfit has its name, for example, “Spring Bereginya”, “Summer Bereginya”, “Pokrovochka” and others. It is important to say most of those dresses were hand made.