On July 10-11, the 11th season of Odessa Fashion Week Cruise took place on the Black Sea coast, which brought together models and designers from all over Ukraine, as well as from Moldova and Belarus, to set two national records at once.
By tradition, Odessa Fashion Week Cruise started with an educational conference on the theme: «PR and Promotion of Fashion-Business». Among the speakers were designers, bloggers and insiders of fashion industry.
On July 11, at 11:00, the Grand Fashion Show took place on Primorsky Boulevard, during which Ukraine’s record was set: «The largest number of models on the Potemkin Stairs». The representative of the registry of records of Ukraine Ekaterina Chegarinskaya recorded 525 models!
«About 250 models take part in each Odessa Fashion Week season, but model agencies not only from all over Ukraine, but also from Belarus and Moldova, applied for the cruise season. And then I understood – it will be exactly the record! The main purpose of setting a record is to popularize not only designers and models around the world, but also our city – the main attractions of Odessa. And in order to expose models and fix the record of Ukraine, we chose one of the most beautiful stairs in the world – the Potemkin stairs and its 192 steps!
Many thanks to the Department of Culture and Tourism of the Odessa City Council, the Londonskaya Hotel and the co-organizers of the record – MO GROUP company represented by Marina Ovcharenko and InnaLotishko, stage director of Odessa Fashion Week, for staging Grand Fashion Show on Primorsky Boulevard and expose models on the Potemkin Stairs for fixing the national record of Ukraine» – shared Zarina Semenyuk, organizer of Odessa Fashion Week.
In the framework of Odessa Fashion Week Cruise presented their collections and a record number of designers. So, over the course of two days, on July 10 and 11, 108 designers showed their collections of clothes, shoes and accessories on Primorsky Boulevard and on the main location – Mafia Rave Terrace.
«Initially, we were preparing for a single record – «The largest number of models», but there was a question of what models will be dressed?! Then, with the organizer ZarinaSemenyuk, we decided to attract designers. Thus, we have a second record: «The largest number of designers during the fashion week». I want to say many thanks to my team – Inna Lotishko and Garik Gasparyan for organizing designers and models to participate in national records in the framework of Odessa Fashion Week Cruise» – said Marina Ovcharenko, director of the MO Group, owner of the Royal Family Models agency.
In addition to the main hits, the guests were greeted by special musical guests. The headliner of the 11th season of Odessa Fashion Week Cruise was Anna Dobrydneva – singer, songwriter, TV presenter, who in addition to the bright musical show program presented the author’s collection of underwear A Fight by Anna Dobrydneva&Reine Rouge – a combination of the softest lace and boxing gowns, a collection for courageous and sexy girls who know what they want. «A Fight Girls» can stand up for themselves and, of course, can seduce any man.
It was an unforgettable 11th record season of Odessa Fashion Week Cruise! See you in the new season, which will be held on October 23-27, 2019.