Odessa Fashion Week announces the dates of the new season SS 2020

The main trend in the fashion world today is #SustainableFashion – conscious fashion, which implies an environmental trend in fashion and conscious consumption. Designers and brands around the world are increasingly committed to this trend in the careful use of natural and human resources, the reuse of ready-made things, as well as the recycling of waste and things to make new ones.

The fashion industry is the second largest polluter after the oil industry. Switching to environmentally friendly clothing is just the first step. It is also important to do everything possible to reduce the consumption of natural resources. Today, more than ever, it is important to think about the health of the planet and the world around us, because it is he who is the source of our life and the life of each person individually.

The location for shooting a teaser of the advertising campaign for the new season of Odessa Fashion Week SS 2020 was not chosen by chance. Wind farms are impressive and mesmerizing in their appearance. They inspire the opportunity to produce clean electricity through renewable wind energy. In this way, we want to draw the attention of the fashion community to the problems of environmental and social safety of production and excessive consumption, to recall that we bear great responsibility for the environmental impact that we have today. Our main task is to develop new technologies to reduce the negative impact on the environment while continuing to offer consumers high-quality and beautiful products with a long term of use.

On October 24-27, Odessa Fashion Week will take place in the Winter Garden and bring together fashion connoisseurs for the 12th time to showcase the collections of the SS 2020 season.

On October 24, a traditional educational fashion conference on a relevant topic: «Sustainability in fashion» will be held.

From October 25 to 27, more than 30 Ukrainian and foreign designers will demonstrate their collections, including: MISS DM, THE CATS, ELEN GODIS, AURUM, DANIIL GULIAEV, KIRA TAN, CANDY KID, ALLA FRENKEL, ANDRE TAN KIDS, YES! KIDS, BY VEL, I AM KIDS, СЧАСТЬЕ, DREAMS & EMOTIONS, ROYAL FAMILY MODELS, PINKDREAMS by TANYA VASINA & MA DEFILE MODEL`S CITY, BABY ANGEL & JUNIOR MODELS, SOUL UNITY KIDS, CHAMELEON MODELS, PLAY FASHION JUNIOR, HNA DRESS, VYSHYVANKA BY VIOLET, LA SPORTA, LENAFE, VerdeMela& LADY FOREVER, MA-AVIE by OLGA SCHEDRINA, SHA ODESSA & INSTITUTE OF MODERN MADAME, MARINA GIN, TERNOVA & JENNIFER SCHOOL, MARTA STRILETSKA & NOVA IMPERIA, CELEBRITY ROOM, CIRESEL | MOLDOVA, CORELI | MOLDOVA, DESIGN DEN | INDIA and others.

On October 25-27, Trade Fashion Zone will also work – the territory where clothes, shoes and accessories of Ukrainian and foreign designers will be presented, as well as the Jewelry Gallery, where jewelry designers will present their products, which each of the guests will be able to try on and purchase.

Stay tuned for updates to Odessa Fashion Week on the official website odessafashionweek.com and on Facebook & Instagram: @odessafashionweek

Media accreditation: pr@odessafashionweek.com

In the shooting of the advertising campaign was attended by:

Fashion Designer: Elen Godis

Models: Diana Teplova / Amazonka Models Agency

              Garik Gasparyan / Royal Family Models

MUA: Alla Simchenko / Simchenkomakeupschool

Photo: Anna Dombrovskaya

Fashion Designer: The Cats

Models: Sofiia Rokunets-Sorochan / Royal Family Models

              Andriy Rakul / Royal Family Models

MUA: Alla Simchenko, Eva Kasevich / Simchenkomakeupschool

Photo: Anna Dombrovskaya

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