From 17 to 23 September 2019, we returned to the catwalk with the Milan Fashion Week, during which we could see appreciate the new collections of great Italian designers and talented young fashion designers.

“Made in Italy” relived its glory week on the occasion of “Milano Moda Donna”. Those were intense days involving stylists, models, professionals, journalists and bloggers who have long since become key gears for development of this magnificent event.

World Fashion Icon (WFI), the fashion event creator from Geneva (Switzerland), was present with their models, designers and friends who created the right ambiance, thus breaking the myth of normalcy, to become fabulous, exaggerated and fashionable.

For the crowd of young people in Milan, the Fashion Week is an ‘El Dorado’. This means wearing extravagant or bright dresses like Tina Leung who showed a collection in neon colours, with feathers and glitter everywhere; or a custom minidress as worn by Giorgia Tordini in the Gucci event; many girls were seen with chandelier earrings and fancy jewels that walked into the fashion ring wearing indiscreet as well as elegant dresses.

Milan Fashion Week: the fashion shows

From the standing ovation for Jennifer Lopez on the Versace catwalk to the disturbing parade of white coats staged by Alessandro Michele for Gucci, up to the Italian National Synchronized Swimming on the catwalk – pardon, by the pool – by Francesca Liberatore, the recap of the shows was a most interesting aspect of the Fashion Week.

60 fashion shows, over 100 presentations and more than 50 events for a total of about 170 fashion collections. These are the numbers of a Milan Fashion Week that turned out to be particularly intense and full of surprises.

Alongside the iconic and the most famous brands, there were also new names and international brands that chose the Milanese capital to present the Spring/Summer 2020 proposals.

Jennifer Lopez won Milan Fashion Week on Friday, 20 September 2019,wowing the crowd at VERSACE, when she emerged wearing a version of the jungle dress that nearly broke the internet almost 20 years ago.

The rebellious spirits of ETRO. Fashion of bohemians and travelers to conquer the world in the sensual collection imagined by Veronica Etro.

From the ELEVENTY ss 20 Woman Collection “A journey in Africa”

Eleventy is the home of Italian craftsmanship dress for men and women. This brand was launched in Milan in 2007, and in the 12 years of its existence, it is now present in many countries of the world. The designers and founders of the brand, Marco Baldassari and Paolo Zuntini, presented their collection in Milan Fashion Week.

Simona Marziali-MRZ – Fashion Show S/S 2020

Simona Marziali was born in Italy.The passion for fashion developed early, and after completing high school, she graduated from “Koefia”, an international academy of high fashion and costume art and history, located in Rome. When she was only 21, she started her professional career in the world of fashion working as a knitwear designer for various companies, such as Gilmar and Diesel,for over 12 years.

Marni Ready-to-Wear Spring Summer 2020 Milan

The fashion of Francesco Risso for Marmi is an invitation to look at reality with different and more aware eyes. The oversize jackets are of great impact.

The greatest misconception about the Green Carpet awards, which brought Milan Fashion Week to a close with a celebration of sustainable fashion, is that they are an alternative to the traditional red carpet. The true aim of the Green Carpet project is to rip the red one up entirely and replace it. Carlo Capasa, President of Italian Chamber of Fashion in the photo with Stefania Rocca.

The Best Street Style Looks from Milan Fashion Week Spring 2020


The show was a journey from conformity to freedom and creativity. Uniforms and utilitarian clothes, such as straitjackets, were included in the fashion show as the most extreme version of restriction imposed by society and those who control it. These clothes were a statement for the fashion show and part of a performance.


The photographer Peter Lindberg said about Missoni Woman Nineties’ collection:”To bring out the best of Missoni’s collection, I wanted a woman with a modern, androgynous and romantic twist at the same time”.

“The collection is so feminine, sexy and so ‘Missoni’ that the hair needed to be just the perfect complement,” said lead stylist Anthony Turner.

Philosophy by Lorenzo Serafini

BLUMARINE, a hymn to kindness. A message of understanding with playful touches.

A stage among the islands for Antonio Marras. The Sardinian designer creates a story in images inspired by Japan and the encounter with his native land, bringing revisited kimonos, precious embroideries, silks, hats and inlays to the scene.

Milan Fashion Week: the new accessories for 2020

The “Borsalino” Spring-Summer 2020 Collection

Hats are a cultural symbol: a form of communication, a sign of belonging and an embodiment of style. Aesthetics is understood as a necessity; it is a close dialogue between the past and the future and between dreams and reality. The Borsalino SS 2020 collection incorporates all of this, drawing inspiration from the Arts and Crafts Movement that appeared in Britain at the end of the 19th century, marking the rise of the middle class and the birth of design.

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