Milano Fashion Week. PRESS KIT

MILANO FASHION WEEK® MEN’S COLLECTION FALL/WINTER 2026-2027

Milano & Partners and the Camera Nazionale della Moda Italiana renew their collaboration for the Milano Fashion Week® Men’s Collection in January 2026: a campaign that illustrates the evolution of Olympic Milan, developed in partnership with the Olympic Museum in Lausanne and within the framework of the Cultural Olympiad promoted by the Fondazione Milano Cortina 2026.
The official campaign of the January 2026 Milano Fashion Week® Men’s Collection—presented by Camera Nazionale della Moda Italiana and Milano & Partners—marks a new stage in a path initiated during the 2025 fashion weeks and now further strengthened. The collaboration with the Olympic Museum, already central to previous editions, continues to represent a prestigious bridge between the city and the Olympic world, offering the opportunity to showcase iconic objects that embody the history, evolution, and potential of sport and belongs to The Fondazione Milano Cortina 2026 Cultural Olympics programme, a multidisciplinary, pluralistic, and widespread program that will enliven Italy to promote Olympic values and enhance the dialogue between art, culture, and sport, in view of the Olympic Games.

The Milano Fashion Week® 2026 Campaign
The campaign arrives at a pivotal moment for Milan: the city is engaged in a transformative process that is guiding it toward the Milano Cortina 2026 Olympic and Paralympic Winter Games. The creative project—integrating fashion, sport, and Olympic heritage—becomes a visual narrative of Olympic Milan, a city that is growing, evolving, and preparing to welcome a global event with an increasingly integrated approach.
The images featuring artefacts from the Olympic Museum are not merely an aesthetic tribute: they serve as symbols of the progress made over the past year, of the city’s rising international visibility, and of its ability to connect disciplines, languages, and communities. Just as winter sports advance in technique and performance, the city evolves in infrastructure, hospitality, culture, and vision. The campaign mirrors this metamorphosis: a Milan that moves forward, accelerates, and draws inspiration from the Olympic values of excellence, respect, and friendship.

Fiorenza Lipparini, Managing Director of Milano & Partners, states:
“This campaign marks a new step in the storytelling of Milan as an Olympic City. Our long-standing and solid collaboration with the Olympic Museum enables us to narrate a journey of evolution that mirrors that of the city itself: a collective movement toward the 2026 Games, where innovation, creativity, and the spirit of sport come together. Through objects that have crossed Olympic history, Milan showcases its international identity and its capacity to develop integrated, long-term projects. It is a way of saying, once again, that we are ready—with style, vision, and shared participation.”

Angelita Teo, Director of the Olympic Museum, says:
“Making some memorabilia from our collections available for this new campaign allows us to announce the Winter Olympic Games from a different perspective, through the language of fashion and design. The collaboration with Milano & Partners represents a concrete opportunity to bring the public closer to Olympic values in an original and creative way. The Olympic Games are not only competitions, results, and sporting achievements, but also extraordinary occasions for sharing design, fashion, music, art and culture.”

Domenico De Maio, Education and Culture Director of Fondazione Milano Cortina 2026, comments:
“The synergy with Milan Fashion Week is becoming increasingly consolidated. It is a fundamental and vibrant part of Cultural Olympiad of Fondazione Milano Cortina 2026, which aims to promote Olympic and Paralympic values and enhance the dialogue between art, culture, and sport. This campaign is the perfect synthesis of this. Fashion Week has always been an international showcase for Italian talent and elegance, and our partnership represents a natural bridge to the Olympic and Paralympic Winter Games, which will be a global stage for Made in Italy. Continuing to work together means strengthening a collective narrative that celebrates creativity, innovation, and identity, building a cultural legacy that will last well beyond the Games.”

Olympic artefacts from the Olympic Museum selected for the campaign
The 2026 campaign features a selection of items from the Olympic Museum—symbols of different eras and technologies, all united by the same Olympic spirit: a ski helmet from the Beijing 2022 Olympic Winter Games, a pair of ski jumping skis from Albertville 1992, a snowboard from the 1980s, and a pair of downhill ski poles.