Brioni unveils the Spring/Summer 2026 Advertising Campaign

Brioni unveils its Spring/Summer 2026 advertising campaign, a visual narrative capturing a timeless atmosphere illuminated by the Roman sunsets. Set against solemn architecture, beams of light and a warm, desaturated colour palette evoke the enduring spirit of the Eternal City.

Defined by a refined interplay of light and shadow, the campaign explores how illumination shapes surfaces and proportions, resulting in images that feel intimate, measured and deeply cinematic.
Fronting the campaign is Sam Webb, whose innate, effortless elegance embodies the spirit of the collection: a relaxed, lightweight approach to contemporary tailoring.

Key pieces include the soft suede jacket, emblematic of Brioni’s union of technical expertise and tactile refinement. Timeless lightweight fabrics such as Solaro, deconstructed jackets – including the iconic Soffio style, and sartorial outerwear interact with the light, enhancing texture and tonal depth.
A tribute to craftsmanship, measured beauty, and a vision of contemporary elegance that finds its most authentic expression in the Roman light.